This is an essential process designed to help teams define their purpose (why they exist) and their culture (how they work together to achieve that purpose). Defining these two things will help any team to be more focused and aligned. With support of tangible examples from other companies, the team members work as individuals and a group to codify the way they work together. The goal is a visual manifestation of both the purpose and culture that can be put up in the team’s workspace.
This tool is split into two distinct parts, purpose and culture. Both are essential to define for any team. This can be used to generate these from scratch or re-energize an existing purpose and/or culture. Use this workshop to generate a common purpose and stated cultural norms in a team.
Purpose is the reason why your team exists. Why it was formed. Why it is needed in the organisation.
Culture is how your team works together. How you get the job done. And the values, norms and behaviors that are expected.